Give each location a useful home
Build location pages around the services actually available, local contact details, service areas, and a clear route to the right team. Keep the brand consistent while giving customers the local answers they need.
Local demand. Shared direction.
A franchise location has its own competitors, service area, and capacity. The marketing needs to reflect that while keeping the customer experience recognisable across the brand.
Make territory boundaries work
Plan campaign geography with your franchise territories in mind. Separate location budgets and route enquiries to the appropriate franchisee so nearby locations have a clear role.
Keep approvals manageable
Agree on the brand standards, who approves content, and what local teams can change. Use shared templates with room for location-specific services, promotions, and practical information.
The channels.
A connected plan.
Choose the work your business needs. We agree on the priorities and deliverables in your proposal, whether that starts with one channel or several.
Franchise SEO
Technical site structure, a clear location directory, and useful local service content that helps customers navigate the network.
Local SEO & reviews
Google Business Profile work and review workflows for eligible locations, with accurate business details and clear account access.
Google Ads by location
Campaigns scoped by market, service, and territory, with budgets and conversion tracking that can be reviewed location by location.
Websites & lead routing
Brand and location pages with enquiry forms that make it clear which team receives each request.
Follow the enquiry.
Understand the result.
Review calls and form enquiries by location, source, and campaign. Where your team can share qualified-lead and booking outcomes, connect those results to the original enquiry. Head office gets an overview; local teams get the detail relevant to them.
We agree on tracking, account access, and the outcomes your team can share before work begins. You keep ownership of your website, ad accounts, and data.
Discuss your goalsYour business.
Your custom quote.
Your location count, markets, current website, approval process, campaign mix, and reporting needs shape the scope. We clarify agency fees, media budgets, and any third-party costs in your proposal.
Request your quoteBefore we
get started.
Can you work with head office and individual franchisees?
Yes. We can scope work for a brand team, a group of locations, or an individual franchisee. Before starting, we agree on account access, brand approvals, territory boundaries, and who receives the leads and reporting.
Is this for customer leads or recruiting franchisees?
This service focuses on customer acquisition for franchise locations. If you also need franchisee recruitment, we can discuss a separate audience, landing page, campaign, and measurement plan in the proposal.
Can we start with a few locations?
Yes. A pilot can help establish the page structure, campaign setup, lead routing, and reporting before expanding. We agree on the pilot locations and what we will review before deciding on a wider rollout.
Will every location get the same campaign?
Brand direction can be shared, but local targeting, available services, competition, and capacity may differ. We plan the work around those differences rather than assuming the same campaign suits every market.
How is franchise marketing priced?
We provide a custom quote for your network and agreed scope. There is no fixed agency-wide rate or automatic per-location price. Location count, competition, content, channels, integrations, and reporting all affect the work.
Let’s map your network.
Tell us about your brand, locations, and the markets you want to grow. We’ll put together a scope and custom quote.